1. Definition, Scope, and Purpose
This Privacy, Personal Data, and Cookie Policy aims to inform you about the personal data collected, stored, processed, shared, and transferred by Persona Furniture (hereinafter referred to as "Persona"). All visitors to our website are within the scope of this Privacy, Personal Data, and Cookie Policy.
We are aware that personal data is important for our customers and end-users, and everyone within Persona is committed to complying with this policy and taking all necessary measures to ensure the security of your personal data under all circumstances.
The types of personal data processed by Persona may vary depending on which services you use and how you benefit from them. Factors such as your region and legal status may affect the availability of certain services.
2. Personal Data Collected by Persona
When you visit our website or use our services, we collect various personal data about you.
When you log in to our website, we collect the information required to provide the requested services effectively and securely. This data may include:
- Your personal details (e.g., name, surname, phone number, email address).
- Additional information you provide to us when benefiting from optional services offered by Persona or contacting Persona.
- Information obtained through cookies, tags and other tracking mechanisms (e.g., details about your device, geographic location, and usage). For more information on our use of cookies and other tracking technologies for service delivery and marketing purposes, please see Section 4 below.
3. Use of Personal Data by Persona and Legal Grounds
We use personal data for various purposes permitted by laws applicable in Türkiye. Examples of purposes and corresponding legal bases include the fulfillment of contractual obligations, legitimate interests, and legal compliance.
- Improving our services and managing operations: We monitor and analyze usage data to enhance performance.
- Communicating with you when necessary: We use your contact details to inform you about your transactions, resolve issues related to your account, and contact you if required. Communication may be handled directly by Persona employees or authorized partners (in which case, your personal data may need to be shared with such partners).
- Fulfilling legal obligations or resolving disputes: Certain local regulations may require us to use or retain your data in specific ways.
We may also use your data with your explicit consent for other purposes — for example, sending marketing messages or collecting feedback. You may withdraw your consent at any time by contacting us via the methods provided at the end of this document. Your withdrawal will take effect prospectively and will not affect the lawfulness of processing carried out before receipt of your notice.
4. Use of Cookies and Other Tracking Technologies
During the use of the Persona website and services, access data such as your operating system, browser information, internet service provider name, and IP address may be collected. These details may be used to support the website infrastructure, perform statistical analyses, and improve the targeting of Persona’s promotional activities.
Persona and third-party service providers use cookies (small files) and other tags to collect information related to your usage, in order to maintain site functionality, manage infrastructure, and conduct marketing activities.
This site uses Google Analytics, a web analytics service provided by Google Inc. ("Google"), which employs cookies and other identifiers to help website owners analyze site usage and support Google’s service operations.
This site also uses services provided by Yandex LLC ("Yandex") to analyze user experience and gather anonymous feedback to improve site usability. Yandex also uses cookies and identifiers to support its services.
You can refuse cookie usage by adjusting your browser settings; however, please note that doing so may prevent the website from functioning fully.
5. Retention and Deletion of Personal Data
Persona will retain your personal data for the minimum period required to fulfill its legal obligations and operational needs.
When the retention period ends, Persona will delete or anonymize personal data following internal procedures designed to secure information and prevent any association with you.
If you request the deletion of your personal data, we will delete or anonymize all data except those we are legally required to retain or have valid grounds to refuse deletion. Cookies have specific validity periods and are automatically disabled and deleted if you do not use our website or services during that time. You can also manually delete cookies through your browser settings at any time.
6. Transfer of Personal Data to Third Parties or Countries
We do not share your personal data with third parties. We do not transfer personal data to third countries.
7. Changes to the Privacy, Personal Data, and Cookie Policy
Persona aims to provide detailed explanations regarding the scope and purpose of cookie usage and to inform users about their cookie preferences. If the cookie consent notice displayed on our website is closed and the website continues to be used, it is considered that users have consented to the use of cookies. Users can change their cookie preferences at any time.
We may amend this Privacy, Personal Data, and Cookie Policy. Any changes will take effect as of the date the updated policy is published.